Rupa Shah

Compliance Director


LLB Law Degree, Legal Practice Course (LPC), Postgraduate Diploma in Broadcast Journalism


ASA (Compliance) 2004-2017, Hashtag Ad Consulting (Founder & Director) 2017 – present, Releaf (Director of Compliance) May 2023 - present

Rupa Shah is a highly accomplished compliance consultant with a wealth of experience in advertising regulation. A respected authority in the field of advertising standards, Rupa has earned a well-deserved reputation as a leading voice in her field. With an impressive tenure spanning over 13 years, Rupa has amassed extensive experience working with the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP), where she developed a keen understanding of the regulatory regime for advertising through her investigative, advisory and compliance roles. With considerable expertise in deciphering complex advertising codes and regulations, she has been instrumental in resolving disputes and ensuring fair and responsible advertising practices. Through her consultancy business, Hashtag Ad Consulting, Rupa has successfully advised numerous international agencies and brands on navigating the challenging landscape of advertising regulations, helping them develop campaigns that meet legal requirements while effectively communicating their brand message. Rupa has taken her passion for fostering transparency and integrity in advertising to her role at Releaf, where she uses her expertise to ensure that their advertising and communication efforts adhere to the rigorous standards set forth by the ASA and MHRA. Rupa's attention to detail, coupled with her profound understanding of the intricacies of advertising regulations, enables her to meticulously review and fine-tune Releaf's patient communications. As a CAP and Klarna Influencer Panel member, official legal partner to the Influencer Marketing Trade Body and founding board member of the Global Influencer Marketing Advisory Board, Rupa maintains a close relationship with advertising regulatory bodies worldwide and has spoken at numerous international conferences about social media ethics and regulations. Her commitment to fostering transparency and integrity in advertising has earned her respect and recognition from peers and clients alike and she was recently awarded the title of Top 30 Trailblazing Women in Influencer Marketing in 2023 and was recently featured on the BBC’s The Everyday Hustle radio show. Rupa is also a longstanding judge for the bCreator (formerly Blogosphere) Awards and a regular guest blogger and podcaster.